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What is the difference between shrink labels and wrap-around labels?

‌The main difference between shrink labels and wrap-around labels lies in their shrinking characteristics and application methods. ‌


Shrink labels, also known as heat shrink film labels, are thin film labels printed on plastic films or plastic tubes using special inks. When heated, this label can shrink along the outer contour of the container and adhere to the surface of the container, thus perfectly combining with the bottle body. Commonly used film materials for shrink labels include PVC, PETG, OPS, etc. These materials have good shrinkage and transparency, and can provide bright colors and good gloss label effects. Shrink labels come in two forms: full wrap and sleeve. The former is wrapped around a specific position of the bottle to highlight the product brand, while the latter is heated and processed into a certain shape according to a specified shape to match the contour of the bottle. ‌


Wrap-around labels, also known as wrap-around labels, usually refer to a form of label, which is also characterized by 360° wrapping of the bottle body, but unlike shrink labels, wrap-around labels do not have shrinking characteristics. Wrap-around labels are usually made of transparent BOPP or white pearlescent film, which are bonded by hot melt adhesive. They have poor direct fit with the bottle and are easy to loosen or wrinkle. Wrap-around labels are widely used in food, daily chemicals and other fields, but their fit with the bottle is not as tight as shrink labels.


In summary, the main difference between shrink labels and wrap-around labels is that shrink labels are shrinkable and can fit tightly with the bottle, while wrap-around labels can also wrap the bottle 360°, but they are not shrinkable and have a relatively low fit with the bottle.

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